Fashion Management
The fashion industry is constantly evolving and is worth billions of dollars worldwide. If you want to become one of its top business brains, a degree in Fashion Management could be for you, leading to many opportunities for a career in Fashion-Brand Management.
Following a cross-field and multicultural approach, a program in Fashion Management shapes and develops one’s managerial skills while linking product knowledge with the sensitivities of the fashion industry.
Fashion Management
The fashion industry is constantly evolving and is worth billions of dollars worldwide. If you want to become one of its top business brains, a degree in Fashion Management could be for you, leading to many opportunities for a career in Fashion-Brand Management.
Following a cross-field and multicultural approach, a program in Fashion Management shapes and develops one’s managerial skills while linking product knowledge with the sensitivities of the fashion industry.
Fashion Management at a Glance
How has this Discipline evolved over last 5-10 years ?
The discipline has evolved on a huge scale in the past few decades :
- A few decades back it used to take over six to twelve months for latest designs to reach the market
- Recent changes and evolutions in the fashion industry, however, have contributed to the emergence of fast fashion
- Fast fashion enables companies to design, produce as well as deliver the end product to the stores within a matter of 4 weeks
What do these Designers do - Regular Tasks?
Fashion/Brand managers perform the following tasks on a regular basis :
- Identify, analyse, and understand the fashion sector’s characteristics, its market trends and their evolution
- Identify and develop effective managerial strategies for fashion sector businesses
- Develop a business plan for fashion companies
- Identify the specificities of the various types of products in the clothing, accessories, jewellery, home, and beauty contexts
- Identify, analyse, and understand the innovative technologies, materials, and distribution opportunities found in the fashion sector
What are the Skills & Aptitudes required to be successful at this Career ?
The following skills & aptitudes are required to be successful at this career :
- Research Skills
- Analytical ability
- Entrepreneurial acumen
- Decision-making skills
About Fashion Management Schools
Which colleges offer programs in this discipline in India ?
| Sr No. | College/Institute | Location | Courses |
|---|---|---|---|
| 1. | National Institute of Fashion Technology (NIFT) | All Campuses | Master of Fashion Management (MFM) Programme |
| 2. | Raffles Institute | Mumbai | Diploma in Fashion Marketing and Management |
| 3. | JD Institute of Fashion Technology | Bangalore | One year Diploma in Fashion Business Management |
| 4. | Vogue Institute of Fashion Technology | Bangalore | B.Sc in Fashion Business & Retail Management |
| 5. | MIT Institute of Design | Mumbai | PG Program in Fashion Management & Marketing |
| 6. | Istituto Marangoni | Mumbai | Fashion Business (UG progression programme) |
What & How will you learn in this Program ?
Fashion Management courses are generally delivered in the following manner :
- The course aims to develop leadership and managerial talents in the fields of management, marketing, merchandising and retailing
- Students are honed specifically for the requirements of the garment export, fashion & lifestyle, and retail sectors
- Students undergo in-depth education in management, marketing, buying, merchandising, retail operations, forecasting, international markets,etc.
New areas of study include :
- Intellectual Property Rights
- Social Media Marketing
- Luxury Management
- Services Marketing
- E-commerce
- Fashion Illustration
About the Work Industry/Job Market
Which industries will you work in after graduating in this discipline ? & Which roles are available after graduating in this discipline ?
Graduates develop the necessary skills to become self-employed and build their own brands. They can also explore several areas of fashion management and can occupy positions within different branches of the fashion industry, such as :
- Fashion Brand Management
- Fashion Buying
- Fashion Merchandising
- Product Management
- Retail/Store Management
- Public Relations
- Events Management
Job roles may include the following :
- Merchandising Specialist
- Fashion Consultant
- Personal Stylist
- Fashion Coordinator
- Production Manager
- Fashion Promotion Professional
- Marketing Manager
- Buyer
- Vendor Manager
- Visual Merchandiser
- Technical Designer
- Costume Designer
What are the New Trends in this Discipline? What can we expect in near future ?
The future trends expected in the field of Fashion Management are as follows :
- Estimates predict that the global retail market will reach $28 trillion by 2019
- Even though most people still prefer brick-and-mortar stores, online retail is also becoming increasingly popular
What is the Top & Average Salary that can be expected by Freshers ?
Average salary for freshers :
- Freshers in this field can expect pay in the range of Rs.3,00,000 – 4,50,000 p.a.
Average salary for experienced Professionals :
- The average salary offered to a professional with 1 to 4 years of experience in Fashion Management is Rs. 7,25,000 p.a.
- The salary increases to Rs. 9,50,000 p.a. for a person with 5 to 9 years of work experience.
Which are the best Companies / Studios in India for this Discipline ?
Following are the best companies/studios for Fashion Management in India :
- Aditya Birla Group
- AE Outfitters
- Allen Solly
- Raymond
- Reach Technologies
- Reebok
- Reliance Retail
- Royal Sporting House
- SAP
- Shoppers’ Stop
- Arvind Brands
What are the top Associations, People or Links to follow for this Discipline ?
Links to Follow :
- https://www.globalfashionmanagement.com/en/blog
- https://www.howtostartaclothingcompany.com/5-steps-successfully-managing-clothing-brand/
- https://fashionista.com/2014/05/tips-starting-fashion-business
- https://yourstory.com/2017/01/build-brand-awareness-fashion-label/
- https://www.realthread.com/blog/6-tips-to-become-a-successful-clothing-line-2014-01-30
- https://smallbusiness.chron.com/growth-strategies-starting-up-fashion-brand-17422.html
- https://www.merchandise-essentials.com/17-marketing-techniques-to-launch-your-clothing-label-the-essentials-guide/
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