Graphic Design

Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), environmental design, advertising, web design, communication design, product packaging, and signage.


Graphic Design at a Glance

The recent evolution in graphic design :

  • With modernisation, the world has started using graphics as a form of communication & developed logos and trademarks for brand image & advertising
  • Graphics have become more important as people prefer images over text
  • Graphic design gains more importance for marking the brand’s presence on social media & the internet
  • Cinemagraphs i.e. still pictures with only certain objects moving, have become very popular lately
  • Minimal typography is being used to stand out, as a part of graphic design

Designers can work in the following specialist roles :

  • Mobile application designer
    It includes developing new mobile apps for the market.It is a trending career today
  • Iconographer
    It involves developing creative icons for apps,websites & products. It requires a good sense of fine art & photography
  • Typographer & Calligrapher
    These specialists can earn excellent income by selling custom fonts, doing small print projects of various kinds such as, business and greeting cards, and designing typefaces for websites and applications.
  • User Interface Animator
    This specialisation would involve designing graphical elements for better user interactivity
  • Print Media Graphic Designer
    Print design comes with a huge variety of applications, from print advertisements and marketing campaigns to magazine and newspaper layouts. One can work as a freelancer or through a specific agency or publication

A Graphic Designers’ regular tasks include the following :

  • To create visual concepts by hand or computer softwares, to communicate ideas that inspire, inform, or captivate consumers
  • They often discuss & advice clients to reach a particular audience (effectively representing data), develop illustrations for products, overall layout & production design of logos & websites, working with the text, adding decorative effects and so on
  • They often work closely with people in Advertising and promotions, PR & Marketing

Aspirants should possess the following skills and qualities in order to be eligible for Pursuing a career in graphic designing :

  • Creativity
    First and foremost, graphic designers need creativity. It’s hard to come up with new ideas and innovative designs if you don’t know how to tap into your creative resources. Being updated with the latest trends is also essential for this dynamic field.
  • Basic sense of Typography
    A basic sense about effective visual representation of data, for eg: understanding how to find the right font or adequate spacing will go a long way in design success.
  • Software
    A basic knowledge of CSS, HTML & Adobe, including Photoshop, Illustrator, and InDesign will be useful.
  • Communication
    Understanding what a client wants from a design is the key to creating a successful product. It might be hard to talk to clients who don’t understand limitations or the right terminology, so you will have to be patient and learn how to really understand what a client wants for their design.

About Graphic Design Schools

Sr No. College/Institute Location Courses
1. NID Ahmedabad 4 year GPD in design
2. IIT-IDC, Bombay Mumbai
Doctoral programme & M.Des in Visual Communication
3. Srishti School of Design Bangalore 2 Year Diploma in Visual Communication
4. IIT-DoD,Guwahati Guwahati B.Des in Communication Design
5. IIT Kanpur B.Des in Visual Communication Design
6. MIT- Institute of Design Pune 4.5 year Graduate Diploma in Graphic Design
7. Dhirubhai Ambani Institute of ICT Gandhinagar 4 year Graduate degree in communication design
8. Symbiosis Institute of Design Pune Graduate Degree program in communication design
9. GD Goenka Haryana B.Des & M.Des in Communication Design
10. Apeejay ID Delhi 1 year PG Diploma & 2 year Masters in Design
11. Raffles Millennium International Ahmedabad, Chandigarh,
Delhi, Kolkata,
Mumbai, Hyderabad,
3 year BA in Visual Communication Design
12. D J Academy Coimbatore 4 year UG Diploma in Industrial & Communication Design
13. Pearl Academy Delhi, Jaipur Graduate Degree program in communication design

The General components of Graphic Design programs is :

  • The ultimate aim is to stimulate the development of independent critical judgment, sound research skills, the ability to think creatively and practice design as a professional
  • Quality and creative solutions contextual to the user’s needs are still a basic human input. The fundamental importance of creating a visual vocabulary through drawing & the development of aesthetic images have become an integral part of learning graphic design
  • They key elements of the program are: Narrative Design, Business Design, Interactive Design, Print & Production, Experimental & Exploratory Design

About the Work Industry/Job Market

The following trends can be expected in the future of Animation:

  • Technology - centered approach will increase designers’ reliance on computer aided design & Virtual Reality, pushing graphic design away from traditional tools and more into the virtual world
  • This shift will be accompanied by more niche professional experts, instead of generalist designers who are more aimed at understanding the user’s experience of the design

The average pay for a Graphic Artist / Designer is Rs 2.5-3.5 lacs per year in India.

Following are the best companies/studios for graphic designing in India :

  • Litmus Branding
  • Studio Fifi
  • Crazyhead Solutions
  • Identix Design
  • Design Bucket
  • Fisheye
  • Mindtree