Fashion Communication Design
Fashion communication in broader aspect is every mode of communication that acts as bridge between the fashion world and common people. In the ever-growing world of fashion professionals, it happens to be one of the newest and most exciting career avenues. It is a specialised domain of fashion studies that enables students in acquiring communication skills relevant to the fashion and lifestyle industry; Fashion Communication helps brands to communicate their products, identity, and strategy.
Fashion Communication Design
Fashion communication in broader aspect is every mode of communication that acts as bridge between the fashion world and common people. In the ever-growing world of fashion professionals, it happens to be one of the newest and most exciting career avenues. It is a specialised domain of fashion studies that enables students in acquiring communication skills relevant to the fashion and lifestyle industry; Fashion Communication helps brands to communicate their products, identity, and strategy.
Fashion Communication Design at a Glance
How has this Discipline evolved over last 5 - 10 years ?
What do these Designers do - Regular Tasks ?
- Illustration, packaging, computer graphics, photography, and fashion event planning and production.
- They also work on :
- Design Strategies
- Market & Online Presence
- Creative Writing
- Marketing Campaigns
- Fashion Journalism
- Consumer Behaviour Analysis
What are the Skills & Aptitudes required to be successful at this Career ?
Aspirants should possess the following skills and qualities in order to be eligible for pursuing a career in Fashion Communication :
- Effective communication skills
- Creative writing
- Marketing knowledge
- Multimedia knowledge
- Managing skills
- Understanding of the consumer psychology & Demands
About Fashion Communication Design Schools
Which colleges offer programs in this discipline in India ?
| Sr No. | College/Institute | Location | Courses |
|---|---|---|---|
| 1. | NIFT |
| B.Des in Fashion Communication |
| 2. | Symbiosis | Pune | B.Des in Fashion Communication |
| 3. | Pearl Academy | Delhi, Mumbai | PG Fashion Communication Course |
| 4. | ISDI | Mumbai | 4 year UG course in Fashion Communication |
| 5. | MIT-ID | Pune | 4 year UG Program in Fashion Communication |
| 6. | J D Institute of Fashion Technology |
| 2 years PG DP in Fashion Communication |
What & How will you learn in this Program ?
The Fashion Communication programme encompasses study relating to the areas of :
- Visual Merchandising
- Styling
- Graphic Design
- Display/Exhibit/Space Design
- Advertising and Public Relations
- Fashion Journalism
- Creative Writing
- Photography
- Interaction Design
- New media design, specific to the fashion and lifestyle industry.
About the Work Industry/Job Market
Which industries will you work in after graduating in this discipline ? Which roles are available after graduating in this discipline ?
Fashion Communication Graduates have opportunities to work in Industries like :
- Journalism & Photography
- Space Design
- Event & Advertising
- Graphic Design
They can be appointed in the roles of :
- Visual merchandiser
- Graphic Designer
- Stylist
- Set & Art Director
- Journalist & Photo-Journalist
- Brand Manager
- Fashion Photographer
- Font Designer
- Event Manager
- Copywriter & Visualiser
- UI/UX Designer
What are the New Trends in this Discipline ? What can we expect in the near future ?
New Trends in this Discipline are as follows :
- The brands now need to have a multi channel communication with their customers due to increase in new technological developments and the rising consumer demands.
- The labels now have to come up with more individualistically tailored content & Products to communicate their brand identity.
What is the Top & Average Salary that can be expected by Freshers ?
For experienced professionals the range is Rs. 5 – 7 lacs p.a.
Which are the best Companies / Studios in India for this Discipline ?
Following are the best companies/studios to work for Fashion Communication in India :
- Pantaloon
- Shoppers’ Stop
- Marks & Spencers
- Christian Dior
- Lifestyle
- Benetton
- Liberty
- Freelook
- Lopez Designs
- Times of India
- Asian Age
- Femina
- MTV
- Wizcraft
- Puma
- Raymonds
What are the top Associations, People or Links to follow for this Discipline ?
Links to Follow :
- https://fashionmedium.blogspot.in/2010/02/fashion-as-communication.html
- https://www.quora.com/What-is-fashion-communication
- https://ilovefashionretail.com/blog
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