DJ Academy of Design commenced in 2004 to a felt need in the country. The potential for offering design services within India and abroad expanded as India matured as an economic power. But there was a shortage for trained designers within the country. DJAD’s inception was to cater to this need in a small yet significant way.D J Academy of Design belongs to the illustrious GKD Charity Trust, set up by the industrialist par excellence, (Late) Cavalier Dr. G K Devarajulu. His pioneering efforts saw the emergence of Coimbatore on the global industrial map and the LMW Group as a major force to reckon with.The idea to start a Design institute under the GKD Charity Trust was born after having studied the facilities and observed the culture of design learning at NID, talks were held with the NID Executive Director for future collaboration.