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ISDI is a part of Atlas SkillTech University. Atlas SkillTech University is a State Private University located in the heart of Mumbai, at Bandra Kurla Complex, in the state of Maharashtra. Atlas is recognised by UGC.

ISDI offers four year intensive Undergraduate Programmes (foundation year plus three year specialisation). for students across the disciplines of Product Design, Interior Design, Communication Design, Fashion Design, Fashion Communication & Styling, Fashion Luxury and Lifestyle Design, Strategic Design Management . Opportunities to engage in design education for graduates and young professionals started in September 2013. ISDI is collaborated with, the global leader in design education Parsons’. This collaboration enables ISDI to benefit from Parsons’ rigorous curriculum, prominent visiting faculty, well established student exchanges and global relationships.

Click to check testimonials from Ex-SILICA students admitted to ISDI


Application & Admission Process

1. Good Placement Record (see attached)

2. Excellent Corporate / Industry Connect (see attached)

3. Good Internship Record (see attached)

4. Strong Culture of Innovation. See attached record of R&D done & Patents filed. (see attached)

5. Good Infrastructure, right in the middle of the city.

6. Academic Curriculum driven by Parsons, New York (Top 10 design school in the world).

7. Strong International Collaborations, so movement abroad for PG courses is quite smooth.

1. Students who are interested in getting B.Des degree should join ISDI.

2. Students who are looking to pursue Entrepreneurship / get into Business. Not just looking for a Job.

3. Students who are looking for International Exposure and pursue PG programs abroad.

4. Students who are ready to put in the hard work and make the most of what the school offers.

Admission Process for UG, PG & Short Courses :
Step 1 - Apply online (
Step 2 - Pay Application fee online and submit required documents.
Step 3 - Schedule & take ISDI Challenge,Studio Test,Personal Interview.
Step 4 - Announcements of results & Payment of enrollment fee.

Key Activity Dates
Last date to apply 31st Oct 2021
Interview dates 1st to 30th Nov 2021
Result Announcement 6th Dec 2021

Following are the fees for ISDI according to the courses :
UG Application Link :
Application Fee: INR 3,500/-

PG Application Link :
Application Fee: INR 3,500/-

The ISDI Challenge exam pattern is different for admission in different courses at the design college.

ISDI Challenge 2022 Exam Pattern for UG Courses :

For PG course admissions ISDI Challenge 2022 is divided into two parts :
  • ISDI Challenge 2022 exam pattern includes a creative aptitude test, an interview round, and a portfolio review round. Aspirants need to submit their portfolio online along with their application number at -
  • As part of the ISDI Challenge online portfolio, the candidate must:
    • Include a minimum of 3 and maximum 7 pieces into a single PDF file and,
    • Select any two concepts from the mentioned list which is a part of daily routine/surroundings
  • Candidates must explore chosen concepts and create a visual interpretation in 3 different original pieces for each concept. Any form of media may be used to create the original pieces - drawing, photography, sculpture, 3D work, collage, digital images. Each piece of work must be supported by a brief

ISDI Challenge 2020 Sample Paper below :

The University has not specified any syllabus for Indian School of Design and Innovation (ISDI). However, aspirants are advised to go through the below mentioned topics to score well in the exam :

Written Test :

  • Lateral thinking, conceptual thinking, analytical and critical thinking
  • The ability to hold Multiple and potentially contradictory possibilities in mind simultaneously
  • Social, historical, cultural and political awareness
  • Enhanced perception and observation skills
  • The ability to generate new ideas: Creativity.

Practical Exam :

  • Visual communication skills – through drawing, making, or digital manipulation
  • Visual appreciation skills
  • Understanding and manipulation of materials and processes particular to the discipline of choice (e.g. pattern-cutting, website construction, industrial manufacturing processes)

General Information

Indian School of Design and Innovation (ISDI)

ISDI was established in the year 2013 .

ISDI affiliated to Atlas SkillTeach University (UGC Approved).

ISDI has its sole campus in Mumbai, Maharashtra.

UG Programs :

Sr No. Course No of Seats
1. Communication Design 60
2. Fashion Design 60
3. Fashion Communication 60
4. Interior Design 60
5. Product Design 60
6. Strategic Design & Management 60

PG Programs :

Sr No. Course No of Seats
1. Design + Innovation 60
2. Fashion Business Management 60

Eligibility for UG Programmes : Candidates currently in the 12th grade or those about to appear for the same in any discipline.
The upper age limit: 21 years

(Note : For Fashion Styling Program there is no upper age limit.)

Eligibility for PG Programmes : Candidates pursuing graduation or who have completed undergraduate degree/diploma (12 + 3 years) in any discipline are eligible to apply.

Eligibility for Professional Programs : Candidates currently in the 12th grade & will be appearing for a 10 + 2 examination, or its educational equivalent in any discipline.
The upper age limit : 21 years

Eligibility for Pre College Academy : Candidates studying in any grade between 9th to 12th are eligible to apply.

For detailed fee structure Click Here

No, ISDI does not provide any reservation in seats for minorities or otherwise.

The college provides students with an superior accommodation facility at Churchgate, Mumbai at a minimal cost of Rs 30,000 per month, inclusive of 4 meals a day, laundry, AC, Wifi and more.

ISDI has international affiliation with Parsons, New York.

Highlights of infrastructure at ISDI are as follows :

  • 650,000 sq ft Urban Campus in midtown Mumbai.
  • State of the art prototyping labs, fabrication studios, fashion tech labs & Infomedia promenade.
  • Their urban campus also house 109 Top corporates including Harpers Bazaar, NDTV, Gallery Odyssey, The British Council Library and more.
  • Over 200 fashion studios, interior boutiques, advertising agencies, luxury retail spaces within 500 meters of the campus.
  • Their campus also houses India's first Accelerator for Creative Entrepreneurs and startups a.k.a. ISDI Ace.

ISDI has over 150 full-time and adjunct faculty members from the best in the industry and academia from institutions such as :

  • Parsons School of Design, New York
  • Rhode Island School of Design (RISD), New York
  • Fashion Institute of Technology (FIT), New York
  • Middlesex University, London
  • Institute for Advanced Architecture of Catalonia (IAAC), Spain
  • National Institute of Design (NID), Ahmedabad
  • Center for Environmental Planning and Technology (CEPT), Ahmedabad
  • National Institute of Fashion Design (NIFT), New Delhi

Following are the highlights of ISDI’s Pedagogy and Teaching Methodology :

  • ISDI Follows the globally benchmarked pedagogy & teaching methods from Parsons School of Design, New York.
  • Committed to a new model of cutting edge design and innovation education, integrated with commercialization of design.
  • Pedagogy is based on intensive specialization built on strong fundamentals of liberal arts, critical thinking, skill training and master classes.
  • Creativity, innovation and sustainability form the core of ISDIology.
  • Faculty and students use design thinking as a way of life.

Scholarship Details :

They offer the following scholarships to students who show an aptitude & commitment to design & innovation :-

  • Merit Scholarships
  • Educators’ Scholarship
  • Defence Scholarships
  • Aid based Scholarships

(To know more, write to:

Student Loan Details :

Avanse Financial Services a DHFL Group Company, offers educational loans as per your need and merit so that you can take on your flight of unfettered aspirations. Following are the highlights:

  • Loan sanction in 3 days
  • Unsecured/Collateral free loans
  • 100% Finance guarantee
  • No hidden costs
  • Document collection at your doorstep

For more information, please contact- Mr. Prathamesh Bhoi – +91-9664241383 (
Mr. Ankit Agrawal – +91-9930792317 (

Industry & Job Market

Following are the highlights of ISDI’s interaction with the relevant industries:

  • On Completion of First Year : Observership - Initial Experiences to students to gain first hand exposure for professional practices, culture and behaviors
  • On Completion of Second Year : Apprenticeship - Intermediate level of training in their area of interest
  • On Completion of Third Year : Internship - Highly Instructed & planned internships developed collaboratively between advisor, student & company / studio

Guest Lecturers at ISDI

  • Manish Malhotra
  • Suzy Menkes - International Editor of 14 Vogue Magazines
  • Sabyasachi Mukherjee
  • Pradeep Nair - Managing Director - India & SAARC at Autodesk
  • N Chandrasekaran - Chairman, Tata Sons
  • Bandana Tewari - Editor at Large Vogue India
  • Hafeez Contractor - Leading Architect
  • Arzan Khambatta - Architect & Sculptor
  • Ayaz Basrai - Architect and founder - The Busride
  • Kirthiga Reddy - Former Head of Facebook India
  • Paul Gardien - Vice President - Philips Design
  • Karan Johar - Leading Film Director & Producer
  • Gale Moutrey, Vice President – Communications, Steelcase
  • Raghavendra Rathore, Fashion Designer & Entrepreneur
  • Suhas Bendre, Director - Cognizant
  • Satish Gokhale, Director - Industrial Design - Design Directions
  • Rajeev Masand, Indian Film Critic, Entertainment Reporter
  • Jean Cassegrain CEO - Longchamp
  • Kurnal Rawat Creative Director, Landor
  • Rajeev Sethi, Indian Designer, Scenographer and Art Curator

Top placement this year was for Akshit Bhasin, Product Design Student Class of 2017 with Philips India at a package of 11L per annum.

The first batch of students this year graduated with 100% internships & 98% placements in companies like:

  • Marc Jacobs, New York
  • Vogue
  • Elle Décor
  • Microsoft
  • Autodesk
  • Philips India
  • Godrej
  • Siemens
  • Fitch
  • Manish Malhotra
  • The Voice, USA
  • Publicis Media
  • House of Masaba
  • Maison Blu
  • Freedom Tree Design
  • Pixel Fox Studios
  • Vikram Bhatt’s Web S eries
  • Rabia Gupta Design
  • Grazia Magazine
  • Architect Lokhandwala
  • House of Anita Dongre


Piyush Pandey
(Executive Chairman and Director of Ogilvy and Mather, India and South Asia)
"ISDI is a school that looks into the future. With such commitment, I am very sure that aspiring youngsters who will come here to study will surpass to become superior than us in the industry."

M P Ranjan
(Design Evangelist, Design thinker & Author)
"Visit to ISDI Mumbai was an eye opener quality of spaces, programs and people all impressive and most of all intentions to create real meaning. Exciting times are ahead for design education in India."

Kiran Bir Sethi
(Founder Director, The Riverside School, Ahmedabad)
"Few of my students are at ISDI & they are having great learning experience. For me, knowing that my students are in such a safe & creative space is exciting. The campus shows creativity, it shows the ability to open up the mind. I like the transparency and feel that is very important for collaborative & real-life design. Its edgy, it truly looks like a design school."

Bandana Tewari
(Fashion Features Director, Vogue India)
"The school is fantastic. I feel how lucky are students who every morning come to a campus that looks so beautiful & open. You can literally see what class is happening in the next studio & the transparency which I feel is so conducive to learning. And to be in the heart of the city, city of Mumbai, its such a privilege!"

Sandeep Ozarde
(Director, Leaf Design Pvt. Ltd.)
“Thank you so much for creating such a world-class design school, making us really proud indeed. ISDI has a clear leadership position in Mumbai, we should use this opportunity and time best possible way."

Pankaj Jhunja
(General Manager – Design, Tata Motors)
“I was also very impressed at the environment that has been created at the school and the quality of work displayed."

Jenai Kavarana
(Lead Designer, Brand & Strategy, TATA ELXSI)
“Innovative, future-proof thinking behind the ISDI courses are really what sets you apart from the other design colleges in India (and perhaps globally). Thank you for molding the minds of the next generation of designers”.

Suhas Bendre
(Director - Cognizant Interactive, Cognizant Technology Solutions)
“It’s indeed good to see the academicians taking so much of effort to understand the industry demands, their expectations from their future employees, means a lot. We wish you to continue this practice to have collecting inputs from industry and help adapt the course syllabus as per the future needs of the industry. This will yield good product from your college which will be ready to be absorbed in the various industries of specialization. Do let us know how more we can contribute to this or similar initiatives to help build the talent for the future."

Dwiti Shah
(Fashion Business Management, Class of 2015)

“Creating a synergy between business and fashion is like a whole that is greater than the sum of its parts and my journey through both have been one hell of a roller coaster ride. The thirst for knowledge never ends and life at ISDI has proven to provide me with the best of both worlds. From number crunchers like merchandising and retail , the technical world of design and patterns, to unraveling brands, exploring fashion markets and some intensive marketing in fashion to name a few have helped curve my inclination and love for fashion into an opportunity I’d never want to stop grabbing and experiencing. Thus, I believe with the above I am all set to delve into this glamorous industry and add value and devotion to a lively working environment.”