University of Petroleum and Energy Studies (UPES)

With the increasing focus on innovation and creativity, UPES established the School of Design Studies (SoDS). Keeping in view the requirement of commercially viable and technically advanced designs, SoDS has designed a well-structured curriculum, covering essential aspects such as fundamentals of design, sketching & rendering, model making, ergonomics, digital design tools, design management, professional practice, etc. UPES School of Design Studies (SoDS) offers a diverse range of programs which enable students to strive to create what has not been imagined before.


General Information

University of Petroleum and Energy Studies (UPES)

UPES was established in the year 2003 .

UPES has its sole campus in Dehradun.

B.Des (4 Years)
No. of Seats offered: 300

Sr. No. Course
1. Industrial & Product Design
2. Communication & Media Design - Graphics
3. Communication & Media Design - Interaction Design
4. Transportation & Mobility Design
5. Communication & Media Design - Animation & VFX
6. Interior & Retail Space Design

M.Des : 2 Years
No. of Seats offered: 40

Sr. No. Course Course
1. Industrial Design 15
2. Transport Design 15
3. Interaction Design 10

Eligibility Criteria B.Des :

  • Exam Pathway
    Minimum 50% marks at Higher & Senior Secondary level (10th & 12th)
  • Non-Exam Pathway
    Board Merit: - Minimum 65% marks in class X and XII (Any Stream)
    UCEED: Minimum 50% marks in class X and XII with valid JEE MAIN/UCEED scores.

Eligibility Criteria for M.Des :

  • Minimum 50% marks at Higher & Senior Secondary Level (10th & 12th)
  • B.Des/ B. Tech / BE in any discipline / B. Arch / BFA 4 years with minimum 50% marks
  • Valid CEED or score or valid UPES Design Aptitude Test (UPES – DAT) score followed by Personal Interview and presentation on the work portfolio

Fee structure for SID Design Programmes :

Sr No. Programmes Amount (in Rs.)
1. B.Des- Industrial & Product Design 12,38,376
2. B.Des- Communication & Media Design – Interaction Design 12,38,375
3. B.Des- Transportation & Mobility Design 14,24,000
4. M.Des- Industrial/Transport/Interaction Design 9,37,500

15% reservation is provided for Uttarakhand Domiciled Students.

Residential facility details are as follows :

  • The university has hostel blocks at both the campuses with a capacity of more than 2000 students, available on first-come first-serve basis
  • Hostel fees are approx Rs. 1,37,800/- for regular Boys & Girls hostel

More than 100+ global alliances across 40+ countries are connected with UPES through the Laureate Network.

It has Collaborations with Universities in more than 18 countries, including :

  • Canada
  • USA
  • Brazil
  • Japan
  • France
  • Norway
  • Romania
  • UK
  • Bangladesh
  • China
  • Iran
  • Kenya
  • Russia
  • Singapore

The highlights of Infrastructure facilities in the 44 acre campus are :

  • Lecture Halls
  • Learning Resource Center
  • Laboratories
  • Studios for practical work
  • Energy Acres
  • UPES Centre for Innovation & Entrepreneurship
  • Sports Complex
  • Cafe
  • Campus access to the differently abled

The pedagogy adopted by SoDS includes learning through free hand drawing practice, prototype building to computer Aided Design using :

  • Adobe Photoshop
  • Autodesk Alias Design
  • Sketchbook Designer
  • RHINO 3D, etc.

Scholarships for B.Des students :

Eligibility Criteria: 80% in 10th and 12th

Scholarship Type: 50% tuition fee waiver on 1st semester for 10% seats in each program from CBSE, ICSE & State Boards pass out students

Scholarships for M.Des students:

Teaching Assistantship: 80 percentile in UCEED or UPESDAT. Rs. 3000/- p.m. (6 hrs. of work every week on campus from August-May within 2 years of study)

25% concession on Tuition Fee for Uttarakhand domicile students on merit-cum-means basis

Student Loans:

UPES has a formal tie-up with two of India’s leading nationalized banks. State Bank of India and Oriental Bank of Commerce are there to facilitate students’ access to easy education loans. The Education loans provide coverage for expenses including program fees and hostel fees.

Application & Admission Process

Admission Process for B.Des :

Examination Pathway :

  • Minimum 50% marks at Higher & Senior Secondary level (10th & 12th)
  • UPES Design Aptitude Test (UPES-DAT) followed by Personal Interview and presentation on the work portfolio

Non Examination Pathway :

  • Admissions are based on valid scores of Board Merit / JEE Mains / UCEED Merit followed up by Personal Interview and presentation on the work portfolio

Admission Process for M.Des :

Valid UPES- DAT/ CEED Score followed by Presentation of Portfolio & Interview

Important dates of the Admission Process are as follows :

B.Des :

Sr. No. Key Activity Dates
1. UPES-DAT: Last Date to Apply 3rd April 2018
2. UPES-DAT 11th - 14th April 2018
3. UPES-DAT:Last Date to Apply 27th May 2018
4. UPES-DAT 29th April 2018

M.Des :

Sr. No. Key Activity Dates
1. UPES- DAT :Last Date to Apply 11th Feb 2018
2. UPES-DAT 15th -16th Feb 2018
3. UPES- DAT :Last Date to Apply 22nd April 2018
4. UPES-DAT 27th April 2018
5. UPES-DAT: Last Date to Apply 27th May 2018
6. UPES-DAT 29th May 2018
7. Interview : Dehradun 16th May 2018,9:30 am
8. Interview : Mumbai 17th May 2018,9:30 am
9. Interview : Delhi 18th May 2018,9:00am

Applications are accepted online at the given Application Link :

Application Fee: Rs. 1850/-

The Paper Pattern for UCEED is as follows :

Duration: 3-hours
The question paper will contain 100 questions distributed among the following six broad topics :

  • Visualization and spatial ability,
  • Observation and design sensitivity,
  • Environmental and social awareness,
  • Analytical and logical reasoning,
  • Language and creativity
  • Design thinking and problem -solving.

The question paper will consist of three sections :

  • Numerical Answer Type (NAT)
  • Multiple Select Questions (MSQ)
  • Multiple Choice Questions (MCQ)

*There is also negative marking for wrong answers for NAT and MCQ.

UCEED Sample Paper :

B.Des cutoffs :

Candidates rank upto 5562 was the qualifying criteria for admission to the B.Des program at UPES.

Industry & Job Market

Highlights of previous year’s placements are as follows :

  • 92% Placements
  • 1500+ Job Offers
  • 300 + Recruiters

Previous year’s recruiters were as follows :

  • General Motors
  • Fortune Cookies
  • Elephant Design
  • Volvo-Eicher
  • Skanray Healthcare
  • TI Cycles
  • Hexaware
  • Asian Paints
  • LG
  • Nestle
  • Accenture
  • IBM


Arghya Roy
(B.Des Transport Design, 2014-18)

“The courses offered by SoD are non - textbook disciplines and are aimed at the creative mind who thinks out of the box. Healthy competition is nurtured by very knowledgeable faculty members who strive to bring out the best in every student. I have personally improved at a constant pace from the starting of the course till date, in my particular course. Students are encouraged to go out and interact with the outside world to learn all about the design possibilities in everyday life. This is the basis of the learning at SoD, education through exploration ”