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Fashion Styling

Fashion Styling is to create enduring and alluring images based on current fashion trends, social context and personal identity, by working with photographers or designers. Fashion Styling is one of the most popular emerging professions in the fashion world globally and is the job title of someone who selects the clothing and accessories for published editorial features, print or television ad campaigns, music videos, concert performances, and any public appearances made by celebrities, models or other public figures. Fashion Stylists are often part of a larger creative team assembled by the client, collaborating with the fashion designer, photographer/director, hair stylist and makeup artist to put together a particular look or theme for the specific project.


Fashion Styling at a Glance

The entire career of Fashion Styling has emerged just before a few years. Not only the celebrities but also common people are now conscious about their appearance & image. This has provided great opportunities for fashion stylists to advice people in building their overall personalities.

A fashion stylist can work in the following industries :

  • Television
  • Cinema
  • Theatre
  • Photo studios
  • Fashion Design
  • Celebrity Styling

A fashion stylist can work in the following roles :

  • Editorial Stylist
  • Video/Commercial Stylist
  • Television Stylist
  • Wardrobe Stylist
  • Fashion Show Stylist
  • Celebrity Stylist
  • Corporate Stylist
  • Personal Shopper
  • Prop and set Stylist
  • Photo Stylist

Fashion Stylists may perform the following tasks :

  • Select items to appear in fashion magazines/media
  • Select clothing for TV personalities, celebrities or the wardrobe for film characters
  • Advise on photographic approaches and the selection of locations, props, clothing, models, makeup artists, photographers, hair stylists and the overall look for photo shoots
  • Liaise with fashion designers, retailers, media, models/model agencies, photographers, makeup artists, hairdressers, beauty therapists, personal trainers and the media
  • Organise and work for fashion parades and events
  • Write articles on or speak about the latest fashion trends
  • Provide fashion direction to buyers, merchandisers and product developers or designers
  • Provide makeup and hair styling services to clients

One requires the following skills to be a successful Fashion Stylist :

  • You must have a passion for fashion and a keen eye for detail, be up to date with the latest fashion trends and colour schemes, and be familiar with a huge range of fashion labels
  • You must learn how to conceal body flaws and use accessories and props to your advantage
  • An understanding of body and face shapes will also be a necessity
  • You must be highly organized, have the ability to work to a schedule & build good relationships with your clients
  • You also should have the ability to customise your service for each client and work long and demanding hours
  • You must have a great and well presented portfolio of work to present to prospective clients
  • A professional looking website will also be an advantage

About Fashion Styling Schools

Sr No. College/Institute Location Courses
1. Pearl Academy Delhi, Mumbai, Jaipur, Noida
  • UG & PG course in Fashion Styling & Image design
  • 11 month Professional Program in Fashion Styling
2. ISDI Mumbai Short program in Fashion Styling
3. Instituto Marangoni Mumbai, Milano, Paris
  • 1 year course in Fashion Styling & Photography
  • UG progression program in Fashion Styling
  • BA (Hons) & Semester Course in
    • Fashion Styling & Creative Direction
    • Fashion Styling & Visual Merchandising
4. FAD International Mumbai
  • 1 year Diploma in Fashion Styling
  • Online & Short courses in Fashion Styling

About the Work Industry/Job Market

An entry level Fashion can expect Rs. 4.5 L per year With increase in experience the pay can go upto Rs. 8-9 L per year.

Personalities to Follow :

  • Kate Young
  • Leslie Fremar
  • Petra Flannery
  • Elizabeth Stewart
  • Jen Rade
  • Ryan Hastings