Product Design

Designing a new product goes through an analytical process and relies on a problem-solving approach to improve the quality of life of the end user and their interaction with the environment. It is about problem-solving, about visualizing the needs of the user and providing a solution. While not in charge of designing the purely mechanical and technological aspects of the product, Product Designers are, however, concerned with its usability.


Product Design at a Glance

The following Career Options are available :

  • Commercial Design
  • Responsible Design
  • Experimental Design
  • Discursive Design

Product Designers perform the following tasks on a regular basis :

  • Product designers perform a professional service that optimizes the function, value, and appearance of the product for the mutual benefit of both user and manufacturer
  • They are employed by manufacturers in virtually all industries and are paid to design the appearance and aesthetics of diverse products while considering the size, shape, weight, color, materials, ergonomics, cost, and convenience
  • The job includes creating sketches, models, and blueprints—often using computer-aided design (CAD).
  • A product designer is committed to improve the quality of human environment through products made with a user centered approach

The Skills & Aptitudes required to be successful at this Career are as follows :

  • Visual,Spatial and Commercial awareness
  • Basic computer understanding including three-dimensional conceptual ability and CAD (computer-aided design)
  • Communication and customer service skills
  • Ability to cope with the pressure of deadlines
  • Willingness to build and maintain positive working relationships
  • Determination to achieve an end result along with Optimism & Enthusiasm
  • International mobility & Foreign language ability may be required when working for multinational manufacturers

About Product Design Schools

Sr No. College/Institute Location Courses
1. IDC, IIT Bombay Mumbai
  • Doctoral programme in design (Ph.D)
  • M.Des in Industrial Design
2. National Insitute of Design (NID) Ahmedabad
  • UG & PG Diploma in Industrial Design (specialisation in Product Design, Furniture Design, Interior design, Ceramic & Glass Design)
  • PG Diploma also provides additional specialisation in Toy Design
3. IIT Department of Design (IIT-DOD) Guwahati B.Des & M.Des in Industrial & Communication Design
4. IIT, Delhi Delhi M.Des in Industrial Design
5. IIT, Kanpur Kanpur M.Des in Industrial Design
6. Centre for Product Design and Manufacturing (CPDM, IISC) Bangalore
  • M.Des in Product Design & Manufacturing
  • Design Research Programme (PG)
7. DID SPA Delhi M.Des in Industrial Design
8. MS Ramaiah Bangalore M.Sc in Product Design
9. NTTF School Bangalore PG Programme in Product Design & Engineering
10. IILM School of Design Delhi
  • UG Programme in Product Design & Communication Design
  • PG Programme in Product Design,Communication Design,Interior & Furniture Design,Animation Design,Exhibition Design & Textile Design
11. Symbiosis Pune UG Programme in Product,Communication & Fashion Design
12. MIT Pune UG Diploma in Product & Transportation Design
13. Indian School of Design & Innovation(ISDI) Mumbai Diploma in Fashion Design PG Programme
14. D J Academy of Design Coimbatore UG Diploma in Industrial & Communication Design
PG Certificate Programme in Product Design
15. G D Goenka Haryana Bachelors & Masters in Fashion , Communication
16. College of Architecture Nasik B.Des in Product, Interior,Furniture & Set Design
17. Srishti Institute of Design Bangalore Professional Diploma in Industrial Design
18. IICD Jaipur UG & PG Diploma in Craft & Design
19. IITDM Jabalpur PG Diploma in Design
20. NIT Rourkela B.Tech in Industrial Design
21. CEDT, IISC Bangalore M.Tech in Electronic Design & Technology
22. Raffles Design International Mumbai BA in Product Design
23. UID Mumbai BA in Product Design
24. Pearl Academy Mumbai BA in Product Design
25. ISDI Mumbai BA in Product Design
26. Vishwaniketan Institute of Design (VID) Mumbai BA in Product Design
27. Avantika University Mumbai BA in Product Design
28. Indus University Mumbai BA in Product Design
29. Anant University Mumbai BA in Product Design
30. GLS University Mumbai BA in Product Design
31. Khyati School of Design Mumbai BA in Product Design
32. Vishwakarma University Mumbai BA in Product Design
33. Parul University Mumbai BA in Product Design
34. ARCH Academy of Design Mumbai BA in Product Design
35. PP Savani University Mumbai BA in Product Design
36. World University of Design Mumbai BA in Product Design
37. Lovely Professional University Mumbai BA in Product Design

Responsibility and concern towards the social, physical and ecological environments is emphasized while developing innovative product ideas. The focus is on developing participation and teamwork through collaborative projects with a gradual increase in the level of complexity.

The product design programmes assimilate inputs in domains such as :

  • Human factors
  • Form studies
  • Studio skills
  • Advanced CAD
  • Research methods
  • Design management
  • Materials & manufacturing processes
  • Social sciences

About the Work Industry/Job Market

Following trends can be observed in the discipline of Product Design :

  • The designers are becoming more removed from the manufacturing process, and the profession is evolving to be less about product and more about problem definition
  • Product Designers will transform into user experience designers
  • The previous generation of industrial designers were great generalists who combined artistic, technical, and research abilities while the designers are now becoming more specialised
  • The technology in products is growing more sophisticated as is their ability to solve very specific user needs
  • These highly focused products will bring more focused design curriculums and careers.
  • There will be more separate groups of designers for medical products, soft goods, shoes, handheld electronics, etc

The average pay for a Product Designer is Rs 5-6 lacs per year.